Changing Your Name

This week my former employer, Campus Crusade for Christ (CCC), announced they were changing their name to cru in 2012. Sadly, typically, the announcement has brought out a torrent of angry, untrue, and ungodly responses from “Christians” who are opposed to the change. Continue reading

Share Button

Visitors Not Welcome

It’s a fundamental rule of life, that people tend to avoid unpleasant experiences. It’s true for people, businesses, and to an even greater extent, churches. Normal people are leery of visiting a church. They’ve visited church before and it was Continue reading

Share Button

Get rid of the Crappy Stuff

“We had to edit.” That was the conclusion of Mark Parker, CEO of Nike,  He concluded this after a conversation with Steve Jobs where he gave Parker some excellent advice. “Nike makes some of the best products in the world.  Continue reading

Share Button

Marketing to the Church

A couple times a year someone in the church sets up an appointment to convince me of a great idea they have to benefit the church. The ideas vary in implementation, but the theme is usually, “if we get the Continue reading

Share Button