Changing Your Name

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This week my former employer, Campus Crusade for Christ (CCC), announced they were changing their name to cru in 2012. Sadly, typically, the announcement has brought out a torrent of angry, untrue, and ungodly responses from “Christians” who are opposed to the change. Continue reading

Visitors Not Welcome

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It’s a fundamental rule of life, that people tend to avoid unpleasant experiences. It’s true for people, businesses, and to an even greater extent, churches. Normal people are leery of visiting a church. They’ve visited church before and it was Continue reading

Get rid of the Crappy Stuff

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“We had to edit.” That was the conclusion of Mark Parker, CEO of Nike,  He concluded this after a conversation with Steve Jobs where he gave Parker some excellent advice. “Nike makes some of the best products in the world.  Continue reading

Marketing to the Church

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A couple times a year someone in the church sets up an appointment to convince me of a great idea they have to benefit the church. The ideas vary in implementation, but the theme is usually, “if we get the Continue reading